HELPING B2B SaaS & TECH BRANDS UPGRADE THEIR MESSAGING VIA
Marketers in fast-growing startups who need to change direction.
Marketing, project & campaign managers in SMEs & corporates that want to shake things up.
Marketers in SMEs & corporates who are thinking of a website redesign.
WHY? THE TL;DR
Because you know you sound like your competitors and want to change your messaging. Yet, you aren't sure where to start.
That's why you bring in an independent expert with a fresh perspective like me.
I'll do a €999 fixed-price audit and give you results you can immediately put to use.
TRUSTED BY LEADING B2B BRANDS
THE LONG STORY?
Let's face it, B2B marketing copy is the ultimate expression of change management for a marketing organization.
Be it a rebranding-as-a-marketing-opportunity, a new (marketing) leader wanting to leave a mark, the launch of a new product line or just new marketers coming in with other ideas.
That doesn't mean hitting the mark with the right audience is secondary.
On the contrary, the success of the new messaging is now tied to the success of the new leader, product line or marketing campaign. So it has to succeed, or else.
To be clear, I'm talking about the marketing messaging (the how), not the positioning (the what/for whom) itself. So it's about how certain benefits from a product or service are worded into the 24/7 salesperson that is your B2B marketing copy.
Now take a look at your copy again.
You've been looking at it for quite some time now, almost daily in all probability. You can't help but zoom in on the imperfections and cringe at copy that didn't end up working or converting well. Yet, you are partly responsible for them.
So if you want to stop carrying previous B2B marketing copy malpractices into a new product and marketing messaging strategy, you need a mediator of sorts.
An outside specialist who isn't part of your company or invested in any particular outcome - apart from the copy hitting the mark with your target audience.
Above all, you need a fresh perspective from an independent senior editor & copywriter who has seen it all in B2B marketing.
Someone who knows how things work in B2B SaaS. From the physical data center up to the mobile networks or actual app on the mobile device you're probably holding right now.
And that's NOT common in B2B marketing.
The average marketing or research agency doesn't know the B2B neck of the woods all too well. The knowledge gap is always about the tech and often about the market, which is kind of scary if you think about it.
I know this because I've seen so many agencies get hired by employers and customers alike. And I usually end up having to rewrite what they wrote because it's too generic and interchangeable.
Even better, such agencies often hire me while you aren't looking because they lack extensive B2B experience. The juniors they have in-house can't hack it.
So why go through a redundant intermediary if you can get the knowledge straight from the source?
SO WHAT DOES KNVRTED PROVIDE?
KNVRTED analyzes your current B2B marketing copy on various factors, including readability, scannability, (lack of) use of the right copy frameworks and much more.
The findings are summarized in an easy-to-digest 2-page research report in English or Dutch. Just state your preference.
I'll identify critical issues in your current messaging and recommend how to give it a next-level upgrade.
Do you need to guide the new messaging proposal through a corporate committee? No worries! I'll give you some pointers on how to deal with that particular conundrum too.
Everything has a practical and strategic focus and applies to your situation. So whether you're a one-person marketing army or part of an actual corporate marketing army, I'll detail how you can achieve results.
KNVRTED'S AUDIT SOP
#1 You contact me with a Q. I'll check whether I can help you and follow up accordingly.
#2 If I can, I'll send you a scheduling link for a 15-min intro call. Here you can select your preferred time/date & software.
#3 Does a collab work for the both of us? If yes, we'll start with the project and I'll guide you through the last 3 steps of the onboarding.
WHAT KNVRTED DOESN'T PROVIDE
~You DO NOT need yet another complicated and theoretical 100-page report sitting in your downloads folder you never get around to reading.
~You also DON'T need a handful of time-consuming, (offsite) content strategy meetings with the team. Who can find the time (and sticky notes) for more meetings these days?
~To be very clear: this not an SEO-audit.
~And NOPE. A linguistics essay about the use of the redundant Oxford comma in B2B marketing is not what I'm delivering either.
TAKE IT FROM ME
Henkjan knows the challenges of the
SMB & enterprise audiences by heart and understands the SaaS market thoroughly.
He always has an outside-in focus and gets what makes an impact, what resonates
and what converts.
Wendy Groenewegen | Lead Marketing Operations & Scrum Master | CM.com
TRUSTED BY LEADING B2B BRANDS