HELPING B2B SaaS & TECH BRANDS RAISE THEIR CONTENT GAME VIA
One-person marketing armies figuring out content creation & distribution.
Marketers in fast-growing startups & SMEs who need a sounding board.
Marketing, project & campaign managers in SMEs & corporates who need independent idea validation.
WHY? THE TL;DR
Because content strategy, creation & distribution are hard. The only right approach? The one tailored to your situation.
I'll help you save time & budget finding yours using a shortcut: my 20 years of experience in content marketing & media.
During a 30 min/€99 EN/NL call, you can pick my brain, validate ideas independently or use me as a sounding board.
TRUSTED BY LEADING B2B BRANDS
THE LONG STORY?
Whatever company you're in as a marketer, it can be a bit overwhelming. After all, leadership and co-workers look at you for answers and results.
Now, you don't have all answers (nobody has), but not all environments are happy pseudo-families where you can afford to be seen asking questions that are too obvious. And making too many gaffes playing with the company's budget is a big no-no for anyone's career or business.
Whether that's about producing the right lead magnet, gating your materials in the first place or if you should start with a complicated account-based marketing program.
And let's not even begin to talk about the execution phase of content creation & distribution. Setting it up and keeping it running efficiently requires a continuous Herculean effort.
So what do you do? If you're like most marketers, you'll be climbing into search or social and doomscroll away - looking for tips or best practices that match your situation.
There's a big gotcha though with best practices. They may have worked for a certain company with a certain audience for a certain time. But in reality your situation and audience rarely match 1:1 with said practice. And by the time it appears in your social feed, it's already so widespread that the target audience has grown tired of it, setting you up for failure.
Besides, even if there was a secret tactic that would always work, why would anyone share this with the rest of the marketing world? You'll make a lot more using that tactic than what you earn from the average book.
The only way to get this right is finding the right approach for your company, products and audiences. I can help you achieve this.
Since I've seen & done a lot inside and as a partner of startups, SMEs & enterprises, I can be a guide on your marketing journey.
You can bounce ideas, approaches and tactics off of me and benefit from my unique insights in the worlds of marketing & media in a wide variety of settings.
Why trust me?
I've been in B2B marketing & media for more than 20 years now. The majority of it operating solo, save a 5-year stint at the global HQ of Exact, a Dutch B2B SaaS multinational. It turns out I like going my way (and being in charge) more than anything else.
Over the years, I've written about every aspect of SaaS, IaaS, PaaS and a host of adjacent products, services, platforms and coding trends.
It also means I know the challenges within crucial B2B markets like manufacturing, wholesale, retail and professional & financial services by heart.
I've seen hypes and recessions come and go. I've seen marketing managers and their org charts come and go. I mean, I had 5 different managers in 2 years while Exact leadership was in disarray, reorganizing every few months, looking for a way out of the hole they found themselves in back in 2010.
Some more random factoids:
At this point I have written, edited and transcreated millions of words in 2 languages.
I'm big on systemizing, categorizing and optimizing everything. That's how I can quickly make sense of complex subjects or projects with lots of moving parts.
Since '16, I've collaborated with institutes, telcos & B2B SaaS companies like Oracle, Exact, SAP, HP, TNO, VodafoneZiggo & AWS.
For the Exact Online product we achieved 30-50% YOY ARR growth between '13 & '16 due to our content marketing & sales efforts.
In '07/'08, I replaced 3 other creatives and ended up doing 4 roles (copywriter & editor, webmaster & designer) as a contractor during the merger that saw the creation of NL cable giant Ziggo.
In ‘20 I led & authored the redesign & rewriting efforts of the Vodafone Partner Portal: a massive 40-page portal.
My first remote job was back in 2005 for the first (and last) Dutch search engine ilse.nl & an iTunes Store competitor Download.nl, for which I wrote monthly newsletters.
I've seen a lot gone wrong and quite a few things that went right. There are common themes for both.
SO WHAT DOES KNVRTED PROVIDE?
My consultancy is about giving tailored adivce around strategy, content creation & distribution.
It ranges from helping out with high-level strategic questions to hands-on problems at the creation & distribution level.
Not a common trait among consultants, who usually lack experience with the execution part.
KNVRTED'S CONSULTANCY SOP
#1 You contact me with a Q. I'll check whether I can help you and follow up accordingly.
#2 If I can, I'll send you a scheduling link for a 30-min call. Here you can select your preferred time/date & software and pay for the call via Stripe.
#3 I'll make sure the call is and stays confidential. It's also to the point for the best results. Calls can be done in English or Dutch.
GOOD TO KNOW:
- If I can't help you out, I'll let you know immediately. This saves you time and is way better than a money-back guarantee designed to be awkward to trigger.
- Is 30 minutes not enough? No worries, we'll schedule a follow-up.
WHAT KNVRTED DOESN'T PROVIDE
Although I'm a fan of the DACI and PAS frameworks, I'm not a one-trick pony throwing a few goto frameworks at you and leave it at that. We'll look at what bothers you and how we can solve it.
The key to success in marketing is doing things differently than the pack. My site has a red background because it works perfectly in my niche. But that doesn't mean I'm going to advise you to do a blue or pink site. It's all about your situation and target audience.
TAKE IT FROM ME
Henkjan knows the challenges of the
SMB & enterprise audiences by heart and understands the SaaS market thoroughly.
He always has an outside-in focus and gets what makes an impact, what resonates
and what converts.
Wendy Groenewegen | Lead Marketing Operations & Scrum Master | CM.com
TRUSTED BY LEADING B2B BRANDS